From Our Family to Yours: Why We Started African Travel Co
- Ruan Hessell
- Jul 3
- 2 min read
Updated: Jul 4
There’s something special about travel — the kind that changes your pace, your perspective, and maybe even your priorities. For us, it’s always been more than just checking off destinations. Travel is how we connect, reset, and remember what matters. And that’s exactly why we started African Travel Co.
We’re a family who’s been lucky enough to explore the world — from the winding streets of Europe to the stillness of the African bush. But we also know what it’s like to feel overwhelmed by the planning, unsure about where to go or who to trust. We’ve had the airport chaos, the trip regrets, and the “wish-we’d-known-better” moments. That’s why we created African Travel Co — to help other people avoid the stress and experience the joy.
We don’t believe in cookie-cutter holidays or endless hours of Googling. We believe in curated journeys — trips that are intentional, immersive, and designed around what you care about. Whether it's a once-in-a-lifetime safari, a wine-fueled honeymoon, a remote work trip that feels like a getaway, or a family escape that actually leaves you rested — we help plan it all.
And because we want to leave more than just footprints, we’ve partnered with Greenpop, an award-winning reforestation and urban greening organization. For every journey booked, a portion goes toward planting trees and supporting sustainable initiatives across Southern Africa. So your adventure gives back — not just to you, but to the places we’re lucky enough to share.
This is a family-run travel agency, built on years of travel, a love for Africa, and a desire to make things easier, better, and more meaningful for others. You don’t have to figure it all out — that’s what we’re here for.
We can't wait to help you plan your next unforgettable journey.
Warmly,The African Travel Co Family

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