Why Trust Matters When You Travel — And How We’ve Built Ours

Ruan Hessell
Jul 3
2 min read

Updated: Jul 4

Trust Is Everything in Travel

When it comes to planning a trip — especially to a place you’ve never been — trust is everything. You’re not just booking flights and hotels; you’re putting your time, money, and memories in someone else’s hands. At African Travel Co, we don’t take that lightly.

We’ve built this business on the belief that trust isn't earned through glossy marketing or flashy discounts — it’s earned through care, consistency, and real-world experience.

We’ve Been There, We Get It

We’re travelers too. As a family, we’ve planned dozens of trips across the world — sometimes with ease, and other times with a lot of frustration. We know what it feels like to second-guess where to stay, who to book through, or whether something will really live up to the promise.

That’s why we created African Travel Co, to be the kind of travel partner we wish we’d had. One that’s honest, responsive, and truly invested in your experience.

Here’s How We Build Trust with Every Trip

✅ We Only Recommend What We Know and Trust

Every accommodation, activity, and transfer partner is carefully selected — using platforms like TBO and input from our own travels. We’re not here to push what’s popular — we’re here to guide you to what’s best.

✅ We’re Certified and Transparent

We’ve completed the South African Tourism certification, work alongside respected organizations like Greenpop, and make sure everything — from terms and pricing to planning — is clear from day one.

✅ We’re Real People

You’re not dealing with a chatbot or an anonymous call center. You’re dealing with us — a real family, planning real trips for other real people. That means fast responses, thoughtful suggestions, and someone who’s genuinely in your corner.

Not Just Travel Agents — Travel Partners

We don’t disappear after you book. We’re here to answer the little questions, help adjust when plans change, and ensure everything goes as smoothly as it should.

You bring the dream — we’ll help you make it real, with less stress and more meaning.